A brand is much more than a logo design, color palette, and a slogan — it’s the first and last impression that you leave on your audience.
Graphic design should provoke a reaction, interacting and engaging with your audience in meaningful and relevant ways.
It takes a captain to steer a brand in the right direction. Keeping the right people in place ensure projects sail smoothly and stay on budget.
Working for Kai, I had the opportunity to develop my product-photography skills. Using an in-house photo studio, I was able to take a wide variety of brand product shots using a number of lenses and lighting fixtures.
Once I had the RAW images, I then took the photos into Photoshop and Lightroom and edited the contrast, saturation, and vibrancy of each photo. Occasionally, the product being photographed wasn’t new and touchup was required. Upon completion, the photos were used in catalogs, ads, tradeshow graphics, and so on.
