One of the top designer, manufacturer and marketer of high-end tools and equipment for professional use. Snap-on teamed up with Kershaw to produce a wide variety of pocket knives they could sell. With the demand for knives our challenge was how do we showcase the lifestyles that would require use of these knives. I got the opportunity to create the first Snap-on knife catalogs. We really tried to get lifestyle shots and create an extremely clean look. These were distributed nation wide to all Snap-on dealers.